September 1, 2014

Subscriber Login

Continental farmer growing innovative new soybean PDF Print E-mail
Wednesday, October 30, 2013 8:15 PM

Information submitted


CONTINENTAL — Hybrid cars, iPads and drones are just a few technologies developed to revolutionize various industries. Ohio farmers have adopted the same approach to innovation in their fields with high oleic soybeans.

One example is Continental farmer Dan Heitzman. He planted this new type of soybeans this year to provide benefits to the food industry, as well as other soybean customers.

“It feels great to be on the cutting edge of innovation for the U.S. soybean industry,” said Heitzman. “We are promoting the use our soybean oil and developing new uses for it, as well.”

From restaurants to food manufacturers and grocery stores, soybean oil is the most commonly used vegetable oil in the United States. But, the oil from the Heitzman’s new soybeans will give those same restaurants and food manufacturers an improved oil with better functionality that avoids trans fats and contains less saturated fats. For the product to be available in local stores and appear on food labels, farmers like Heitzman need to take advantage of the opportunity to grow these cutting edge varieties.

“As farmers, it is our responsibility to grow a product that is better for end-users and for our neighbors,” said Heitzman.

Ohio is one of few states chosen to roll out this innovation, which comes with the same proven genetics and agronomic packages farmers have come to expect. Seed companies developed high oleic soybeans during the last decade to ensure they perform comparably with farmers’ on-farm averages. And, Heitzman is taking the opportunity to be on the cutting edge of this technology.

“These high oleic varieties perform comparably with my on-farm average,” said Heitzman. “They are also comparable with the pest and disease packages my other varieties come in.”

Growing a product with advantages for customers will grow demand for U.S. soybeans and increase farmers’ profit potential. High oleic soybean oil even has the potential to open up new industrial markets for farmers, with uses such as motor oils. Heitzman is growing a product that will meet customer needs and grow not only his business, but also the profitability of the entire industry.

“I like growing these new soybeans,” said Heitzman. “It’s good for me as a farmer and for the industry to open up new potential markets.”

It takes food companies two years to incorporate a new ingredient into their products, so consumers may not see the results right away. But, Ohio farmers can begin filling the demand now. Farmers who are interested in joining Heitzman in this innovation should contact their local seed or processor representative today to find out about marketing contracts suitable for their individual operations. Or, visit for contact information for elevators and processors ready to collect and contract high oleic soybeans.

The 69 farmer-directors of USB oversee the investments of the soy checkoff to maximize profit opportunities for all U.S. soybean farmers. These volunteers invest and leverage checkoff funds to increase the value of U.S. soy meal and oil, to ensure U.S. soybean farmers and their customers have the freedom and infrastructure to operate, and to meet the needs of U.S. soy’s customers. As stipulated in the federal Soybean Promotion, Research and Consumer Information Act, the USDA Agricultural Marketing Service has oversight responsibilities for USB and the soy checkoff.

For more information on the United Soybean Board, visit


Add comment

Security code